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Who is liable when an AI chatbot gives a customer wrong information?

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TL;DR: Usually the business that runs the chatbot. In Moffatt v. Air Canada (2024 BCCRT 149, February 14, 2024), British Columbia's Civil Resolution Tribunal rejected Air Canada's argument that it couldn't be held liable for what its chatbot said, found negligent misrepresentation and ordered it to pay C$812.02, noting it makes no difference whether information comes from a static page or a chatbot. It's a small-claims ruling that doesn't bind other courts, but it's the reasoning to plan for. Disputes like this then turn on what the bot actually said, and in that case the answer reached the tribunal as the customer's screenshot. Keep your own tamper-evident record of every reply.

What should I check, step by step?

1. Treat the bot's answers as your company's statements. The tribunal also rejected Air Canada's point that the correct policy was on another page of its site, asking why customers should have to double-check one part of a website against another.

  1. For policy topics that cost money (refunds, fares, prices, eligibility, deadlines), have the bot answer from your current policy text, quote it and link to it, instead of paraphrasing from memory.
  2. Log every conversation on your side: the customer's message, the bot's exact reply, the model snapshot, the system prompt version and any documents it retrieved, with a timestamp.
  3. Hash each saved transcript when it's written and get the hash timestamped or recorded by a third party, so neither side can later claim it was edited.
  4. Version your system prompt and knowledge base, and record which version answered, so you can show what the bot had been told at that moment.
  5. Send answers that commit you to money or eligibility to a human, or have the bot say a person will confirm them.
  6. When a customer disputes an answer, pull your record before replying, and keep it after you fix the bot. Air Canada's representative admitted by email that the chatbot had provided 'misleading words', and that email was in evidence.

What the Air Canada tribunal decided

In November 2022 the customer asked Air Canada's website chatbot about bereavement fares. The chatbot said a reduced bereavement rate could be requested within 90 days of the ticket being issued, including after travel. Air Canada's linked 'Bereavement travel' page said the policy doesn't apply to requests made after travel is completed.

How far the ruling reaches

It's a small-claims decision from one Canadian province's tribunal, so it doesn't bind courts elsewhere. It used ordinary negligent-misrepresentation law rather than any AI-specific rule, which is why it's a sensible baseline for any business putting a bot in front of customers.

What evidence decides these disputes

In Moffatt, the chatbot's answer came in as the customer's screenshot and the admission came in as an email. A business with its own complete transcript can show what the bot actually said, whether that helps it or not.

How do I ask Rightshold about this (free, no key)?

Add the MCP server https://www.rightshold.com/mcp to Claude, Cursor, ChatGPT, Grok or VS Code, then ask: “Record a signed receipt for this support-bot reply: the model snapshot, hashes of the conversation and of the bot's exact answer, the system prompt version and when it was sent.”

One-click setup

{
  "tool": "record_ai_run",
  "arguments": {
    "model": "gpt-4o-2024-08-06",
    "provider": "openai",
    "prompt_sha256": "<sha256 of the saved conversation + system prompt>",
    "output_sha256": "<sha256 of the bot's exact reply>",
    "params": {
      "conversation_id": "<your conversation id>",
      "system_prompt_version": "support-v12",
      "knowledge_base_commit": "<git sha>"
    },
    "ran_at": "2026-10-30T14:00:00Z"
  }
}

A receipt proves what was recorded and when Rightshold recorded it. It doesn't show the bot's answer was correct or decide who's liable, and in recorded mode it doesn't prove the named model produced the reply. Rightshold doesn't host or monitor your chatbot. Not legal advice.

What are the sources?

Related

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